Privacy Policy
Last updated: 13 August 2026
Hello! This privacy policy explains what personal information may be collected when you visit matildasilver.com, why it is collected, and what happens to it.
I care about your privacy and only want to collect information that is useful for running this website, providing things you've asked for, and understanding how the website is being used.
Who is responsible for your data?
This website is operated by Matilda Silver, based in Sweden.
For the purposes of data protection law, I am the data controller for personal information collected directly through this website.
If you have any questions about this policy or about your personal data, you can contact me at:
matildajsilver@gmail.com
Information collected when you visit this website
This website is hosted by Squarespace.
When you visit the website, Squarespace may collect information including:
your IP address
information about your browser, network and device
the web page you visited before arriving here
pages you view while using this website
information about how you interact with the website
Squarespace uses this information in order to operate, protect and improve its website platform and services.
You can find more information about how Squarespace processes personal information in the Squarespace Privacy Policy.
Analytics
I use Squarespace Analytics to understand how people use this website and to help me improve it.
Analytics information may include:
your browser, network and device information
your IP address
pages you visit
links or buttons you click
scrolling activity
searches
timestamps
the website or page you visited before coming here
I use this information to understand things such as which pages are useful or popular and how visitors find and navigate the website.
Where consent is required, analytics and performance cookies are only used after you have given permission through the website's cookie banner.
Cookies
This website uses cookies and similar technologies. Cookies are small files stored on your device that help websites function and, where you consent, provide information about how the website is being used.
Some cookies are necessary cookies. These are required for Squarespace to securely operate and display the website and cannot be disabled through the cookie banner.
The website may also use analytics and performance cookies to help me understand website traffic and activity. Where required, these are only used after you give your consent through the cookie banner.
You can change or withdraw your cookie preferences using the cookie settings available on this website.
Information you choose to give me
You may choose to provide personal information when you:
fill in a form
contact me
download a free resource
sign up to receive emails
make a purchase or complete a checkout
otherwise submit information through the website
Depending on what you're doing, this may include information such as your:
name
email address
contact details
information you enter into a form
details relating to a download, order or transaction
I only use this information for the purpose for which it was collected, or where I have another lawful reason to use it.
Forms and free downloads
When you submit information through a form on this website, I collect the information you provide so that I can respond to your request or provide the resource, information or service you've asked for.
This information is also processed by Squarespace as my website hosting provider.
If a free resource requires you to enter your name or email address, I may use that information to deliver the resource and administer the download.
You will only be added to marketing emails where you have been clearly informed of this and have consented to receiving them.
Purchases and checkout
If you purchase or download a product through this website using Squarespace's checkout, information may be collected in order to process the transaction and provide the product to you.
Depending on the transaction, this may include:
your name
email address
billing information
details of the product or resource you ordered
Squarespace processes this information as the platform used to provide the website and checkout functionality.
If payment is required, the relevant payment provider may also process payment information in accordance with its own privacy policy.
Email and newsletters
If you actively subscribe to emails from me, I may use your name and email address to send you the content you signed up for.
The lawful basis for marketing emails is generally your consent.
You can unsubscribe at any time using the unsubscribe link included in marketing emails. Withdrawing your consent won't affect the lawfulness of emails sent before you unsubscribed.
If you follow a link from this website to subscribe to my newsletter on Substack, your information will also be processed by Substack in accordance with its own privacy policy.
Links to other websites
This website contains links to other websites and services, including platforms such as social media sites, Substack, Etsy and other third-party services.
If you follow one of these links, you leave this website and the privacy practices of that third party will apply. I don't control how those organisations collect or process your personal information.
Fonts and other Squarespace services
Squarespace may use third-party services such as Google Fonts or Adobe Fonts to display this website correctly.
When these services are used, those providers may receive technical information such as:
your browser, network or device information
information about the page you're viewing
your IP address
Why I process your information
Depending on the situation, I may process your personal information because:
you have given your consent, for example to receive marketing emails or allow optional cookies;
it is necessary to provide something you've requested, for example a digital download or purchase;
I have a legitimate interest, for example in operating, protecting and improving my website and responding to enquiries; or
I have a legal obligation, for example where certain transaction or accounting records must be retained.
I won't use your personal information for a completely unrelated purpose without an appropriate legal basis.
How long I keep your information
I only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including where information needs to be retained for legal, accounting or administrative reasons.
How long information is retained will therefore depend on the type of information and why it was collected.
For example, marketing contact details may be kept until you unsubscribe or withdraw your consent, while transaction information may need to be retained for longer where required by law.
Who your information may be shared with
I don't sell your personal information.
I may share or allow access to personal information where necessary with service providers that help me operate my website and business. These may include:
Squarespace, which hosts and operates this website
email or newsletter platforms I use
payment processors, where applicable
other service providers used to deliver a product or service you've requested
These providers may process personal information on my behalf or, in some circumstances, act as independent data controllers under their own privacy policies.
Some providers may process information outside Sweden or the European Economic Area. Where applicable, personal information must be transferred using appropriate safeguards under data protection law.
Your rights
If the GDPR applies to you, you have rights relating to your personal information. Depending on the circumstances, these may include the right to:
ask what personal information I hold about you
receive a copy of your personal information
correct inaccurate or incomplete information
ask for your information to be deleted
restrict how your information is processed
object to certain types of processing
receive certain information in a portable format
withdraw consent where processing is based on your consent
You can contact me at [your email address] if you'd like to exercise any of these rights.
You also have the right to make a complaint to a data protection authority. In Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).
Changes to this policy
I may occasionally update this privacy policy, for example if I add new features or services to the website or change the tools I use.
The latest version will always be published on this page, with the date of the most recent update shown at the top.